The Best of CES 2014 product was a television industry disrupting product: The Hopper from DISH Network. After awarding the product, CBS demanded that the award be revoked because of ongoing litigation over the product. CBS owns CNET, the company that was, at the time, responsible for the Best of CES awards. In 2015, the awards were transferred to AOL-owned Engadget who, once again, gave the award to a television industry disrupting service: Sling TV.
The service was
launched to the public shortly after CES, and was welcomed with both critical and customer appreciation. The question that many of us asked, however, was how will a company like this, who is trying to change the way people interact with live television, going to screw it up. They weren't facing potential legal action like Aereo, but they had the potential to anger cable companies.
This week according to Sling CEO Roger Lynch, the company finally figured out how to accomplish this goal. Their new television ad, which will begin to air soon, shows the traditional cable companies as mean kids, bullying their customers. While this does play into their business model perfectly, it does pose a few pretty obvious problems for getting those ads run on television. The first, most obvious problem is that they will unlikely be able to run these ads on cable networks.
Many of the ads run on cable are injected by the local cable provider, with a revenue share program with the networks themselves. It is unlikely that a company like Comcast, Charter or Time Warner will purposely run an advertisement for a competitor that portrays them as mean kids. That leaves some direct sales opportunities for some of the networks, but does bring their marketing focus down to mostly broadcast networks: ABC, CBS, Fox and NBC.
As the company submitted their ad to affiliates across the country for the big 4, they were met with what they seem to think was a surprising result. ABC, CBS and Fox affiliates all agreed to run the ads, while NBC affiliates denied the relationship. This is likely because NBC is owned and operated by Comcast, who was still not content with the advertisements.
Sling has taken this as an indication that their marketing is right, and has played up the disruptive angle of the company, citing Comcast's fear of the service and of the marketing. Lynch said of Comcast,
Comcast has a demonstrated history of shutting down ideas it doesn't like or understand, predictably to its benefit and at the expense of consumers. This is why we aggressively fought Comcast's merger with Time Warner Cable. Our argument? That this massive conglomerate would use its incredible market power in broadband to thwart live Internet video services like Sling TV.
The future of television is certainly a different landscape than is currently available, and traditional cable companies like Comcast are understandably concerned. That is mostly because they are unwilling or unable to adjust their own business models to embrace the change, and will continue to fight them instead. In the end, it will likely end companies like Comcast as they are today, as opposed to using their immense resources to lead the shift.
When LinkedIn had their initial public offering, they proved
This past quarter saw a change for the company, with gains in many of their key metric. Their revenue was up 33%, an incredible feat for a company with total revenue in the $712 million range. They saw a 32% increase in Marketing Solutions revenue, as well as a 22% increase in premium subscription revenue. These numbers were all accomplished on 380 million members. CEO Jeff Weiner said of the quarter,
LinkedIn continued to deliver increased member and customer value in the second quarter while delivering solid financial results. We continued to invest in our long-term strategic roadmap and began integrating the acquisition of lynda.com that closed during the quarter.
This quarter included the $1.5 billion acquisition of Lynda.com, a launch of new product Elevate, as well as re-launching Pulse, the news app they purchased in 2013. Being able to accomplish all of this and see such growth in revenue shows a company that is quickly becoming capable of juggling multiple business priorities at once, something once unheard of from LinkedIn. As a result, the company's stock price rose an impressive 7%, based entirely on their earnings report. It is a good time for this, as they are recovering from a 12-month low, which was its lowest stock price since their earnings report for this quarter last year.
Hopefully LinkedIn will be able to continue this progress and get their price back to where it was only 5 months ago. Being able to succeed on multiple fronts, such as Pulse and Elevate, as well as integrating the training services of Lydia into their business goals, could be a big part of that growth.
It might be the game titles that hardcore gamers might be wanting to hear about, but it is an important market to capture: casual, mobile games. It is a market that Windows 8 certainly had trouble wooing toward its platform, with few of the major publishers bringing their games to the platform. Clearly either the marketing from the company, or the one-on-one partnerships they have cultivated, are working.
As Windows 10 officially launched this week, one of the major players in the mobile gaming space has announced 4 titles coming to Windows 10. Game Insight is probably best known for their
Paradise Island and The Tribez games, but they offer a full lineup of games on the mobile platforms. Some of those games, including new titles, will be heading their way to Windows 10's gaming section. Those games are Running Shadow, Paradise Island 2, The Tribez & Castlez and Maritime Kingdom.
Running Shadow is the company's take on the classic runner genre, which has become incredibly popular on mobile devices with games from Temple Run to Disney-themed takes. Game Insight adds a bit of RPG to the mix, standing out in an overly crowded space. Paradise Island 2 is a new version of their existing franchise, which is like a Sim City-style travel world simulator. The Tribez & Castlez is a fantasy-set city builder and combat game, and Maritime Kingdom is a sea-based city builder.
These games will be in addition to the existing titles from the company already available on Windows. The difference will be that these games will all be full HD, with
Running Shadow being the first 3D title. Anatoly Ropotov, CEO, said,
Our portfolio of games on the Windows platform is expanding quickly, and has already reached over 14 million players. In the coming months we'll be introducing new genres with impressive 3D graphics and gameplay that will help us continue to provide the best possible experience for users on the platform.
Hopefully this is just the beginning of what is to come for gaming on Windows 10.
Uber may be a company who
doesn't know exactly who they are, but they do seem to know what they need: drivers. As the company continues to try and expand the number of markets in which they operate, the only way they can support this is with enough drivers for the demand for rides. The problem they have encountered, however, is a general disinterest in their target demographic for people to use their own vehicles to drive others around.
This week, the company announced that, rather than trying to adjust their marketing toward their target, they have adjusted who their target is. As part of this reconsideration, Uber announced a new relationship with
Live Reimagined, a division of AARP. For those who don't know, AARP is an organization that reaches out to the older population. They tend to offer discount on services, events and special incentives to their members.
In this case, the partnership with Uber will provide 2 things: a marketing channel for Uber to reach out to a new crop of potential drivers and a financial incentive to their members to give it a try. If a driver signs up through the AARP partnership and complete 10 trips, they will receive a $35 bonus. This bonus is intended to offset their first tank of gas, which should be about equivalent to the amount used on these 10 trips. Theoretically, then, this should create a zero cost opportunity to try out the service.
David Plouffe, Chief Advisor for Uber, said of the partnership,
Uber and AARP's Life Reimagined working together is a natural fit. Uber is used by many people over 40 to supplement their income, and it's a great way to make money, meet people and serve the community. We are thrilled to work with Life Reimagined to spread the word about this opportunity to their members throughout the US.
It will be interesting to see if the company does anything to try and offset the perceived dangers of driving for the company. Across the world there have been issues with riders, as well as riots by riders and taxi drivers, and it has certainly created a scenario in which drivers' personal and property safety could be in danger. As Uber attempt to woo older drivers with promises of supplemental income, protecting those drivers should become an essential priority.